Kylie Jenner has done it again. The reality star and fashion designer just announced her baby care line, Kylie Baby, on Instagram. Kylie Jenner explained how it was very important for Kylie Baby to be fully vegan and hypoallergenic. “I know we all want the absolute best for our kids so making this line completely vegan and hypoallergenic was very personal to me,” Jenner said. “I’m so proud of these products and couldn’t wait to share this with you and your family.
Being a mom, Kylie Jenner has dreamed of creating a clean, safe, and conscious baby care line. She designed them with the highest quality formulas. The products are free of gluten, silicone, sulfates and parabens. There is also no animal testing on the products or ingredients used in them.
Kylie Jenner's new Kylie Baby will join her Kylie Skin, which launched in 2019. Both are vegan and cruelty-free, meaning they do not test their products on animals. This summer, Kylie Jenner relaunched Kylie Cosmetics as fully vegan.
Jenner is not the only celebrity that is making their brands vegan. Other members of the Kardashian and Jenner family have vegan businesses. More celebrities are moving into becoming more conscious of what is in their products.
Kylie Jenner said that the reason she wanted to make her baby products vegan was “very personal.” She explains in an interview, "I'm really into health and fitness, everything I do starts with me wanting to be healthier."
Jenner's company is one of many brands making their products more natural, healthy, and safe. It is important that products you use and buy are safe, especially when buying products for your baby.